About De Rosa
Started in 1953 by the draftsman Ugo De Rosa, De Rosa is one of the most well-known and appreciated bike brands in the world. A family-owned and operated company with a passion for artisanal production methods and innovation and a love for beauty and design. De Rosa continue to build every model by hand - aluminium, steel, titanium and carbon fibre.
For over 60 years De Rosa has pushed the boundaries of road racing technology and sophistication. The company's continuous drive to research, develop, and adopt avant-garde solutions has made De Rosa bicycles one of the premier choices for professional cyclists and bike enthusiasts alike.
Ugo De Rosa – Master frame builder
As a young boy Ugo De Rosa developed a passion for bicycle racing and advanced through several ranks at the amateur levels. In technical school he completed studies in mechanics and engineering and became interested in the science of the bicycle itself.
Ugo De Rosa’s first job was in the workshop of his Uncle where he built and repaired bikes. Ugo opened his first shop and commenced the manufacture of racing bikes in 1953. With his experience in racing, he understood what it took to build a true racing bicycle and his reputation began to spread among the amateur racers in Milan.
De Rosa in the Peleton
In 1958 he was asked by the famous cyclist Raphael Geminiani to build him a bike for the upcoming Giro d’Italia. Following on from this initial interest, De Rosa bikes became a fixture in the professional peloton of the 1960s.
In 1969, Ugo De Rosa was approached by Gianni Motta, to become his frame builder and mechanic. De Rosa accepted and became the bicycle supplier to Motta and his team. In 1973 De Rosa became the official frame builder and mechanic for Eddy Merckx and the Molteni team. Merckx and his teammates won nearly all the major European races on De Rosa during this time, including the Tour de France, the Giro d’Italia, Milan – San Remo and the World Championship. The partnership with Molteni remained in effect until Merckx’s retirement in 1978.
Three generations working in unison
Ugo’s three sons, Danilo, Doriano and Cristiano inherited their father’s passion for the bicycle and became a part of the family business in the late 70s. Danilo and Doraino followed their father’s craftsman footsteps closely. Danilo became responsible for the drawing up and design of all aluminium and carbon bikes, down to the last detail. Doriano’s speciality was titanium. Cristiano took over the commercial side of the business and is now the CEO and public face of De Rosa. Nicholas De Rosa, the oldest son in the third generation of bicycle builders, carries on the De Rosa legacy and tradition. He is recognised as one of the youngest frame builders in the world.
Research, studies & tests
History has taught us that nothing can be left to chance. At our level we cannot allow ourselves to put a foot wrong, De Rosa has an enormous company heritage to safeguard. We must offer our customers quality, safety and the guarantee of maximum reliability. For this reason, before going into production, every frame model is planned thoroughly right down to the finest detail, studying the reactions with special laboratory tests, some of which are performed directly in the factory, others in university facilities. Static and dynamic tests which are followed by countless tests directly on the road, carried out both by experienced professional racers and by amateurs, people with “explosive” legs, valid testers who are able to put a racing bike through its paces like few others can. Production starts only when the results exceed the parameters of resistance, safety and duration.
"Nothing extraordinary is ever born by a formula but by imagining what is not there and do it" - Ugo De Rosa
De Rosa Bikes & Cofidis
Being part of a De Rosa sponsored teams means being part of a unique future-focused team in which athletes are the most valuable resource. Together we compete in races and markets all over the world. Together we’ve crafted our values that drive us on our day-to-day challenges.
De Rosa is proud to continue its collaboration with Team Cofidis in the 2021 season. With the team's considerable talent including the European champion, Elia Viviani, as well as Australian Nathan Haas and Jesús Herrada, Simone Consonni, we are well positioned for a successful 2021 season.
The majority of the team rides the Merak - our all rounder aero bike. While Elia Viviani rides the SK Pininfarina, our aero bike specifically designed for sprinters.
Frequently Asked Questions
Where are the bikes made?
All of De Rosa's bikes are designed and crafted in Italy. De Rosa is a family owned and operated company which has been making bikes for over 60 years.
What is the warranty policy?
All goods supplied by Como Bike are covered by the normal manufacturer’s warranty. If an item has failed, and you believe it to be a genuine claim for warranty, please contact the authorised De Rosa dealer where you purchased your bike from or contact us if you purchased it from the De Rosa Australia website. A copy of the invoice will need to be provided when making any warranty claim
Can I have a custom paint finish?
Yes, as our bikes are hand-made to order we offer custom paint finishes on the majority of bikes. Please contact us for more information.
Can I repaint the frame or forks?
No, repainting or retouching of the bike will void the warranty as incorrect removal or reapplication of paint may damage the integrity of the frame and fork.
Warning - Fake Frames
We have noticed an increase of ads and offers on De Rosa branded bikes, frames and accessories sold by unauthorised dealers and vendors. Often these products are fakes.
Be careful when buying new or used De Rosa products via these channels. De Rosa cannot offer any warranty, service or assistance for these products.
The best way to ensure you buy a genuine product is to purchase from an authorised dealer.
